For too long, the environmental cost of major events have been discounted – invisible behind ticket sales and headline attendance. In the Straits Times, Associate Professor Zhang Weina and Yannis Yuan propose that Singapore’s Meetings, Incentives, Conferences, and Exhibitions (MICE) industry must measure and disclose its true carbon footprint to stay competitive on the global stage. SGFIN’s new MICE carbon calculator turns unseen impacts into actionable data, helping organisers pinpoint real emission drivers and make meaningful reductions. By linking accountability to industry incentives and standards, Singapore can lead the world not only in hosting world-class events, but in ensuring they align with climate responsibility.
The Straits Times article | SGFIN MICE Carbon Calculator | SGFIN Whitepaper | LinkedIn Post